Search Marketing Strategists

Also Called: Internet Marketing Specialist, Senior Search Engine Optimization Specialist (Senior SEO Specialist)

Bachelor's Degree

usually needed

Not Available
(Students Only)
Match Percentage

$40,040

Entry Salary

Bright

Job outlook

What Search Marketing Strategists do

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Industry Areas:

Information Technology

Expand For Additional Details

Work Context

  • Electronic Mail
  • Spend Time Sitting
  • Telephone
  • Duration of Typical Work Week
  • Freedom to Make Decisions

Tools

  • Computer servers
  • Videoconferencing systems
  • Teleconference equipment
  • Desktop computers
  • Personal computers

Technology

Web platform development software
AJAX
Oracle JavaServer Pages JSP
Graphics or photo imaging software
Adobe Systems Adobe Photoshop
JamBoard
Data base user interface and query software
Microsoft SQL Server
Structured query language SQL

The Education & Training You Need

Skills

  • Complex Problem Solving
  • Reading Comprehension
  • Speaking
  • Active Learning
  • Active Listening

Knowledge

Business
sales and marketing
customer service
Arts and Humanities
English language
Communications
multimedia
Engineering and Technology
computers and electronics

Education

  • 78% Bachelor's degree
  • 13% Associate's degree
  • 4% High school diploma or equivalent

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

What are some related occupations at different educational levels?


Actors

Educational Level

High School Diploma or Equivalent

 Job Training Match

Security & Fire Alarm Systems Installers

Educational Level

Post-secondary, non-degree

 Job Training Match

Desktop Publishers

Educational Level

Associate's Degree

Search Marketing Strategists Currently Selected

Educational Level

Bachelor's Degree

Computer Science Teachers, Postsecondary

Educational Level

Advanced Degree

What are your training options on the pathway to this occupation?

Advanced Training

There are currently no advanced training opportunities for this career.

ACT & College

  • Abilene Christian University

    Abilene, TX

  • Adams State University

    Alamosa, CO

Apprenticeships

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Military

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Are You a Good Fit?

Occupation Traits

    • Conventional (Organizer)
    • Enterprising (Persuader)
    • Investigative (Thinker)

Work Styles

  • Attention to Detail
  • Analytical Thinking
  • Dependability
  • Initiative
  • Persistence
  • Achievement/Effort

Values

  • Achievement
  • Working Conditions
  • Independence

Abilities

  • Verbal
  • Ideas and Logic
  • Attention

This is what Search Marketing Strategists across the country typically make.

$19.25 / hour
$40,040 /year

Entry Level

$35.90 / hour
$74,680 /year

Median Level

$65.89 / hour
$137,040 /year

Experienced Level

Income information reflects a regional average.
Income information reflects a national average.

This career’s National Job Outlook is

Bright

Please be sure to verify the outlook of this occupation with your instructor.

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