Public Relations Specialists

Also Called: Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)

Bachelor's Degree

usually needed

Not Available
(Students Only)
Match Percentage

$38,570

Entry Salary

Bright

Job outlook

What Public Relations Specialists do

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Expand For Additional Details

Work Context

  • Electronic Mail
  • Telephone
  • Face-to-Face Discussions
  • Indoors, Environmentally Controlled
  • Contact With Others

Tools

  • Photocopiers
  • Notebook computers
  • Laser printers
  • Desktop computers
  • Special purpose telephones

Technology

Graphics or photo imaging software
Adobe Systems Adobe Creative Cloud
JamBoard
Web page creation and editing software
Facebook
Social media sites
Data base user interface and query software
Airtable
LinkedIn

The Education & Training You Need

Skills

  • Active Listening
  • Speaking
  • Coordination
  • Social Perceptiveness
  • Time Management

Knowledge

Arts and Humanities
English language
Communications
multimedia
Business
sales and marketing
customer service
Engineering and Technology
computers and electronics

Education

  • 92% Bachelor's degree
  • 8% Master's degree

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

What are some related occupations at different educational levels?


Job Training Match

Childcare Workers

Educational Level

High School Diploma or Equivalent

 Job Training Match

Legal Secretaries & Administrative Assistants

Educational Level

Post-secondary, non-degree

 Job Training Match

Fashion Designers

Educational Level

Associate's Degree

Public Relations Specialists Currently Selected

Educational Level

Bachelor's Degree

Communications Teachers, Postsecondary

Educational Level

Advanced Degree

What are your training options on the pathway to this occupation?

Advanced Training

There are currently no advanced training opportunities for this career.

ACT & College

  • Aaniiih Nakoda College

    Harlem, MT

  • Abilene Christian University

    Abilene, TX

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Are You a Good Fit?

Occupation Traits

    • Artistic (Creator)
    • Enterprising (Persuader)
    • Social (Helper)

Work Styles

  • Integrity
  • Attention to Detail
  • Dependability
  • Persistence
  • Cooperation
  • Stress Tolerance

Values

  • Independence
  • Achievement
  • Working Conditions

Abilities

  • Verbal
  • Ideas and Logic

This is what Public Relations Specialists across the country typically make.

$18.55 / hour
$38,570 /year

Entry Level

$32.09 / hour
$66,750 /year

Median Level

$60.68 / hour
$126,220 /year

Experienced Level

Income information reflects a regional average.
Income information reflects a national average.

This career’s National Job Outlook is

Bright

Please be sure to verify the outlook of this occupation with your instructor.

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