Writers & Authors

Also Called: Advertising Copy Writer, Copy Writer, Copywriter, Web Content Writer

What Writers & Authors do

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
Industry Areas:

Finance and Business Retail Sales and Services

Expand For Additional Details

Work Context

  • Indoors, Environmentally Controlled
  • Electronic Mail
  • Contact With Others
  • Face-to-Face Discussions
  • Telephone

Tools

  • Photocopiers
  • Videoconferencing systems
  • Teleconference equipment
  • Notebook computers
  • Flash memory storage card

Technology

Video creation and editing software
Adobe Systems Adobe AfterEffects
YouTube
Web page creation and editing software
LinkedIn
Social media sites
Presentation software
Google Slides
Microsoft PowerPoint

The Education & Training You Need

Skills

  • Reading Comprehension
  • Writing
  • Active Listening
  • Speaking
  • Critical Thinking

Knowledge

Arts and Humanities
English language
Communications
multimedia
Business
sales and marketing
customer service
Engineering and Technology
computers and electronics

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

What are your training options on the pathway to this occupation?

Are You a Good Fit?

Occupation Traits

Work Styles

  • Attention to Detail
  • Dependability
  • Innovation
  • Integrity
  • Cooperation
  • Adaptability/Flexibility

Values

  • Achievement
  • Support
  • Working Conditions

Abilities

  • Verbal
  • Ideas and Logic

This is what Writers & Authors across the country typically make.

$19.67 / hour
$40,900 /year

Entry Level

$35.43 / hour
$73,690 /year

Median Level

$71.27 / hour
$148,240 /year

Experienced Level

Income information reflects a regional average.
Income information reflects a national average.

This career’s National Job Outlook is

Below Average

Please be sure to verify the outlook of this occupation with your instructor.

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