Advertising & Promotions Managers

Also Called: Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager

Bachelor's Degree

usually needed

Not Available
(Students Only)
Match Percentage

$63,580

Entry Salary

Below Average

Job outlook

What Advertising & Promotions Managers do

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Industry Areas:

Finance and Business • Retail Sales and Services

Training Program Areas:

OCT-Only Finance & Business

Expand For Additional Details

Work Context

  • Electronic Mail
  • Face-to-Face Discussions
  • Telephone
  • Contact With Others
  • Indoors, Environmentally Controlled

Tools

  • Photocopiers
  • Scanners
  • Notebook computers
  • Personal digital assistant PDAs or organizers
  • Portable data input terminals

Technology

Video creation and editing software
Adobe Systems Adobe AfterEffects
YouTube
Web page creation and editing software
Facebook
LinkedIn
Analytical or scientific software
Data visualization software
Google Analytics

The Education & Training You Need

Skills

  • Active Listening
  • Critical Thinking
  • Social Perceptiveness
  • Speaking
  • Judgment and Decision Making

Knowledge

Business
sales and marketing
customer service
Arts and Humanities
English language
Communications
multimedia
Engineering and Technology
computers and electronics

Education

  • 60% Bachelor's degree
  • 10% High school diploma or equivalent
  • 8% Some college, no degree

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

What are some related occupations at different educational levels?


Job Training Match

Sales Representatives, Wholesale & Manufacturing

Educational Level

High School Diploma or Equivalent

Travel Guides

Educational Level

Post-secondary, non-degree

 Job Training Match

Fashion Designers

Educational Level

Associate's Degree

Advertising & Promotions Managers Currently Selected

Educational Level

Bachelor's Degree

Communications Teachers, Postsecondary

Educational Level

Advanced Degree

What are your training options on the pathway to this occupation?

Advanced Training

There are currently no advanced training opportunities for this career.

ACT & College

  • Aaniiih Nakoda College

    Harlem, MT

  • Abilene Christian University

    Abilene, TX

Apprenticeships

Earn while you learn. Apprenticeships combines paid training & specialized classes to help workers enter highly skilled occupations. Click here for to locate an apprenticeship near you.

Military

The Military offers exciting career opportunities that align with your interests. Click here to explore military careers and find a recruiter near you.

Are You a Good Fit?

Occupation Traits

    • Artistic (Creator)
    • Conventional (Organizer)
    • Enterprising (Persuader)

Work Styles

  • Initiative
  • Cooperation
  • Dependability
  • Attention to Detail
  • Adaptability/Flexibility
  • Stress Tolerance

Values

  • Working Conditions
  • Achievement
  • Independence

Abilities

  • Verbal
  • Ideas and Logic

This is what Advertising & Promotions Managers across the country typically make.

$30.57 / hour
$63,580 /year

Entry Level

$63.40 / hour
$131,870 /year

Median Level

$115.00 / hour
$239,200 /year

Experienced Level

Income information reflects a regional average.
Income information reflects a national average.

This career’s National Job Outlook is

Below Average

Please be sure to verify the outlook of this occupation with your instructor.

Search Jobs